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10 UK social media trends for 2025
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the...
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Leading strategies for social media inbox management
Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this...
View ArticleSprout Social Demo Webinar
As Salesforce’s preferred social media management tool, we’d love to show you how we can improve your brand experience through deeper customer insights and accelerated case resolution time. This global...
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11 social media skills for social media managers
Social media skills have evolved dramatically since AI has come into the picture. To keep pace with these changes, social media managers must develop specialized skills that complement AI-driven...
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29 influencer marketing statistics to guide your brand’s strategy in 2025
Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s success may not be as powerful in 2025. To help you stay...
View ArticleSocial Trends to Refine Your Strategy in 2025: Index™ Insights Australia
Social media is the epicenter of culture, but as feeds become more saturated, it’s getting harder to hold consumer attention. If your team is feeling burnt out trying to compete for space AND prove...
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Top 15 sentiment analysis tools to consider in 2025
Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how customers truly...
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How Penn State Health delivers efficient, empathetic engagement on social
Penn State Health, a renowned multi-hospital academic health system nestled in the heart of central Pennsylvania, is dedicated to providing exceptional patient care and training the next generation of...
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17 Social media AI tools to transform your social media strategy
AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From suggesting content and scheduling posts to improving ads, AI marketing...
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How to analyze customer sentiment to improve customer experience
Customers expect brands to listen and engage. According to The 2025 Sprout Social Index™, 73% of social users agree if a brand doesn’t respond on social, they’ll buy from a competitor. As a business,...
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