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10 UK social media trends for 2025
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the...
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Celebrating Black History Month: Best practices for social media and beyond
As more organizations eliminate diversity, equity, inclusion and accessibility (DEIA) initiatives, there’s been a trend in companies backtracking on their social justice commitments. Following the US...
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What does the future of decentralized social media mean for marketers?
When Meta announced the launch of Threads, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already...
View ArticleSnap To It: How to Build and Maintain Authentic Influencer Marketing Collabs
Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases multiple times per...
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Brand love: How to make audiences’ hearts grow fonder
Is receiving brand love like celebrating Valentine’s Day in primary school? Stay with me here. On Valentine’s Day, my classmates and I would craft various pink and red heart-shaped notes for our peers....
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Leading strategies for social media inbox management
Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this...
View ArticleSprout Social Demo Webinar
As Salesforce’s preferred social media management tool, we’d love to show you how we can improve your brand experience through deeper customer insights and accelerated case resolution time. This global...
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11 social media skills for social media managers
Social media skills have evolved dramatically since AI has come into the picture. To keep pace with these changes, social media managers must develop specialized skills that complement AI-driven...
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29 influencer marketing statistics to guide your brand’s strategy in 2025
Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s success may not be as powerful in 2025. To help you stay...
View ArticleSocial Trends to Refine Your Strategy in 2025: Index™ Insights Australia
Social media is the epicenter of culture, but as feeds become more saturated, it’s getting harder to hold consumer attention. If your team is feeling burnt out trying to compete for space AND prove...
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