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The role of artificial intelligence in business in 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research, nearly 9 out of 10...

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11 AI marketing tools your team should be using in 2024

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in...

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How AI insights improve decision making

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making...

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The rise of virtual influencers: are they here to stay?

The steady popularity of influencer marketing, coupled with rapid advancements in AI and metaverse technology, is fueling the growth of a new social media superstar: virtual influencers. These...

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AI Bootcamp: Supercharge Your Social Workflow Today

If AI isn’t integrated into your social media workflows, you’re missing out. Dive into the world of AI (without the confusing tech talk) and discover practical ways to seamlessly integrate it into your...

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How escalation management creates seamless customer service experiences

You know when you’re working with a customer service team that has pressure-tested escalation management processes in place. It’s a difference you can measure—mainly in time saved. A lot of work goes...

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The complete crisis management guide for marketing leaders

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario.  A good number of companies aren’t prepared...

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How a sentiment score improves your brand strategy

Traditional methods like star ratings and net promoter scores (NPS) are familiar ways we quantify customer satisfaction. But this is just the tip of the iceberg when it comes to customer sentiment....

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Post Performance Report: Brands creating AI-generated content with intention

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...

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14 Sprout Social features you might not know about

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer...

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Brand trust: What it is and why it matters

Consumers—especially Gen Z—are pickier than ever. Prices are higher and the economy is in flux, meaning they need to make sure every box is checked before making a purchase. Is the product high...

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Grow your brand with customer-centric marketing

Imagine two brands, both selling baby formula. Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their varieties for different...

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What social media tasks to automate and what to personalize

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching...

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How to apply conversational marketing to your business

Why is conversational marketing on the rise? It’s simple: People find value in talking to other people. Customers want quick and responsive conversations with brands—and organizations want to satisfy...

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Breaking Ground: The latest Sprout updates you need to know about

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even...

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16 digital marketing platforms to check out in 2024

Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms. More likely, you’ve seen multiple. Most...

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Sentiment analysis examples: How marketers are unlocking consumer insights

We’ve all heard the phrase “the customer is always right”. The standard brick-and-mortar shopping experiences of the past made that a pretty straightforward idea. Today, consumers can share their...

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The impact of social media across every part of your business

Social media isn’t a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. From customer care to competitive research to...

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Salesforce & Sprout Social: How to Use AI & Social Data to Win and Keep...

Today’s customers want quick and personalized brand responses whenever and wherever they need them. If your team can’t respond swiftly to your customers, let alone delight them, you could lose them....

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Social media in Europe: 12 stats to inform your strategy

Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural...

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