Standing out amid cultural moments and viral memes requires social teams to test out fresh, audience-obsessed strategies. The catch? You need enthusiastic executive buy-in to achieve sustainable success…and nothing communicates brand and bottom-line value better than data.
According to the newly-released 2025 Sprout Social Index™, social pros want their leaders to understand that growing a brand requires more social investment and team autonomy. Meanwhile, 65% of executives say it’s crucial for teams to demonstrate how social campaigns are tied to business goals.
Join us on Thursday, January 30th at 1 p.m. CT (2 p.m. ET | 11 a.m. PT) for an exclusive chat on how to bridge the divide, featuring Josh Rangel, Senior Director, Social, Ogilvy, and Tim Brogdon, Director of Digital Content at the Chicago White Sox. Plus our very own CMO, Scott Morris, will be sharing some takeaways in a special keynote during this event.
Attend this webinar and you’ll leave ready to:
- Learn what consumers are looking for from your brand
- Develop stronger strategies for building trust with senior leadership
- Communicate performance metrics more effectively
The post Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 appeared first on Sprout Social.