Everything you need to know about social media strategy for executives
The post Everything you need to know about social media strategy for executives appeared first on Sprout Social.
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How Sprout optimizes social media workflows with AI
In today’s AI-powered, trendspotting obsessed social media landscape, being efficient and creative are more important than ever. At Sprout Social, we’re committed to leveraging the best technology...
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How to turn AI into your social media assistant when seasonality strikes
According to Sprout’s The Social Media Productivity Report, social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social...
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How social media changed the sports marketing game
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports...
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8 winning holiday marketing strategies for 2024
The holiday shopping frenzy isn’t confined to crowded malls. It’s happening online, and social media is the storefront. According to a Q4 2024 Sprout Social Pulse Survey, a whopping 89% of shoppers say...
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AI in marketing examples and strategies you can use today
There are a few universal questions that keep marketing leaders up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a bigger impact without burning out...
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Prepping your social customer care team for the holiday rush with Sprout
Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and buy gifts. And when their shopping experience falls short,...
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How to balance speed and quality customer service
It’s not enough to resolve customer service issues quickly anymore. Businesses need to meet their customers with the personalized service they’re accustomed to from brands across industries and...
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24 AI marketing tools your team should be using in 2025
Artificial intelligence (AI) is fundamentally shifting how we work. AI marketing tools are reshaping the industry now and in the future. From reporting and analytics to content creation and customer...
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Post Performance Report: Masterful examples of executive brand advocacy
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your...
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The future of social media: 7 expert predictions for 2025
If there’s one word that defines the world of social media marketing, it’s pivot. Whether it’s platform updates, evolving content formats or lightning-fast trend cycles, marketers are constantly...
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Sprout’s product strategy for 2025 and beyond
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. When I was a Product Director at Google, we were shifting...
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16 AI social media tools to transform your social media strategy
AI is transforming how brands use social media through tools that make connecting with audiences easier and more effective. From suggesting content and scheduling posts to improving ads, AI marketing...
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Should companies take a stand on social issues?
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers...
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The social media customer service metrics that experts measure
When you think about social media customer service, there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Maybe you’re completely loyal to the...
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CMOs and AI: Leading marketers into a new way of working
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams?...
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Post Performance Report: Brand content franchises with their own fandoms
Welcome back to the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand...
View ArticleIndex™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025
Standing out amid cultural moments and viral memes requires social teams to test out fresh, audience-obsessed strategies. The catch? You need enthusiastic executive buy-in to achieve sustainable...
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The complete guide to chatbots for marketing
Chatbot marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer care journey, from customer acquisition to retention. Instead of...
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How to use conversational AI to deliver personalized customer service at scale
The demand for a seamless, personalized customer experience has never been higher. Now more than ever, customers expect swift resolutions, tailored interactions and around-the-clock availability....
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