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Overwhelmed at work? Here’s how to talk to your boss about burnout
It’s a common misconception that social media jobs are glamorous. It’s not as simple as making entertaining videos or snapping photos for Instagram. They have demanding roles that require critical...
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Customer service chatbots: How to create and use them for social media
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards have left support teams hustling to keep resolution times low. It’s...
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The ultimate list of customer engagement metrics to monitor
The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your...
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Customer engagement models: Optimize your Customer Care strategy
Choosing a customer engagement model is a must-do for brands today. Because your approach to customer care impacts every corner of your business. That said, customer care is a balancing act that brands...
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8 strategies for using AI for customer service in 2024
Your brand’s long-term success hinges on your ability to personalize customer interactions and turn them into memorable experiences. By doing so, you build customer trust and loyalty, making your...
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How the Sprout Social Salesforce integration strengthens your team
There’s a reason more companies are linking their CRMs with social media management tools like Sprout Social: Optimizing your customer experience should be at the forefront of your social media...
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First response time: How to win over customers with quick replies
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact...
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Is influencer activism the new brand activism?
We recently asked 2,000 consumers if they expect influencers to take a stand on social issues. Almost all (87%) strongly or somewhat agreed. This number rises to 90% for Millennials and Gen Z. When you...
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Designing an AI marketing strategy for social media: An expert guide
In a world that moves at the speed of social, businesses need the right tools to remain competitive and grow. A well-crafted artificial intelligence (AI) marketing strategy empowers you to stay ahead...
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Social media risk management: Expert tips to lower risk
Social media is an ever-evolving world. With constant changes to algorithms, audiences and usage, certain types of risks are inherent for businesses operating on social channels. Risk exists no matter...
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10 ways AI social listening tools help your brand
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need to keep tabs on audiences’ changing wants and needs,...
View Article[Toolkit] Essential AI Marketing Resources for Social Media Managers
The post [Toolkit] Essential AI Marketing Resources for Social Media Managers appeared first on Sprout Social.
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AI disclaimers: What marketing leaders need to know
AI-generated content has become pervasive on social media in a relatively short time—creating a lot of gray area when it comes to brands using AI technology responsibly. Some platforms, like Meta, have...
View ArticleNavigating Social Media Management in an Election Year
In a typical year, running social media for a brand account is complex. But during a year like 2024, with over 31 million conversations around the presidential election, the complexity and risk are...
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What is digital customer service?: A complete guide
Strong digital customer service is an expectation, not an exception to the rule. Because the days of customers sitting on hold or reps saying “I don’t know” are long gone. Modern buyers expect customer...
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AI influencer marketing: Enhancing your campaigns with AI tools
Evolutions in artificial intelligence (AI) technology have impacted the way brands and businesses market to customers. Accessible tools now allow companies to streamline campaign management and create...
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Top customer service case management software in 2024
Customer care is a balancing act. You need operational efficiency—swift case handling, cost control and peak team productivity. At the same time, you can’t sacrifice customer satisfaction since...
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Breaking Ground: Sprout updates to get excited about in Q3 2024
The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new...
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How to use AI for social media
Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day manual tasks? AI can be that “someone”...
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How we’re creating a culture of AI across Sprout’s marketing org
Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how...
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