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10 UK social media trends for 2025
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the...
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How to close the communication gap between executives and social teams
I’ve been working in social media since its inception. I’ve watched it evolve from a place where users “poked” their friends and posted #TBT photos to a connective tissue that drives international...
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How to adopt AI for content marketing
AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build...
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7 AI in social media examples to inspire your strategy
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out...
View ArticleBuilding a better martech stack with social data
The post Building a better martech stack with social data appeared first on Sprout Social.
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Celebrating Black History Month: Best practices for social media and beyond
As more organizations eliminate diversity, equity, inclusion and accessibility (DEIA) initiatives, there’s been a trend in companies backtracking on their social justice commitments. Following the US...
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What does the future of decentralized social media mean for marketers?
When Meta announced the launch of Threads, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already...
View ArticleSnap To It: How to Build and Maintain Authentic Influencer Marketing Collabs
Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases multiple times per...
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Brand love: How to make audiences’ hearts grow fonder
Is receiving brand love like celebrating Valentine’s Day in primary school? Stay with me here. On Valentine’s Day, my classmates and I would craft various pink and red heart-shaped notes for our peers....
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